Neutrogena
Neutrogena Howard University Yardfest Pop-Up
Neutrogena, America's top-rated facial skincare brand, tasked YMC with developing a pop-up activation at Howard University's Yardfest to provide students with various opportunities to learn about their skin and address skin-care needs with the brand's hero products.
Recap
10K+
Event Attendees Reached
Concept, Design, Strategy, & Execution
YMC & Neutrogena developed a strategy to reach HBCU college students at Howard University's iconic Homecoming event Yardfest concert. With the goal of empowering students to take control of their skin through an experiential pop-up event, featuring Chloe x Halle, Neutrogena's "The Skin Lab" encouraged attendees to learn about and care for their skin through personalized interactions with dermatologists and product experts while receiving free sample packs.
Services
- Creative Strategy
- Production Design
- Fabrication
- Brand Activations
- Staffing
- Production
Results
1,350
sample bags distributed
2.8K+
leads generated
500+
UGC social posts
3K+
direct participants
"Neutrogena's presence at Yardfest this year with The Skin Lab highlighted the brand's commitment to supporting HBCU students in their skincare journey. The pop-up was really visually awesome,, and the photo-op was incredibly cute and perfect for creating content. The fact that Chloe x Halle showed up as Neutrogena Ambassadors was absolutely incredible and the crowd went wild."
