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Beyond Yoga

Beyond Yoga Campus Pop-Up Events

YMC was tapped by luxury athletic wear company Beyond Yoga to introduce the brand to Gen-Z, drive sales toward the collegiate-licensed apparel line at on-campus retailers and online, and create a series of custom pop-up events on college campuses across the country.


in Beyond Yoga product sold per activation day

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Gen-Z Campus Pop-Up Events

YMC and Beyond Yoga went back-to-school to host an incredibly successful series of on-campus events in partnership with The Sculpt Society and Follett bookstores. Student attendees participated in a yoga class, made DIY flower bouquets, won hundreds of prizes, and shopped on-site for collegiate licensed Beyond Yoga apparel. The pop-up events on college campuses across the country successfully increased awareness for Beyond Yoga & drove sales of the collegiate-licensed apparel to local bookstore retail partners and online.

  • Pop-Up Events
  • Brand Activations
  • Student Influencers
  • Content Creation
  • Design & Fabrication
  • Data Acquisition
  • Retail Store Support


impressions on Instagram + TikTok per event


student participants per event


new Beyond Yoga SMS signups per event


organic UGC social posts per event

“The Beyond Yoga pop-up was so unique and such a fun event to bring to life on campus. I loved getting to combine my love for content, people, and athleisure in such a fun way! A lot of people learned about Beyond Yoga for the first time and they could not stop raving about the quality of the brand, products, & the event!"

Mia D., Texas Christian University