La Roche-Posay
College Ambassador Program
The dermatological skincare brand, La Roche-Posay, wanted to expand their market share of Gen-Z consumers in the U.S. by growing brand image and awareness while driving new customer acquisition and sales.
1.9M+
UGC social impressions
Strategy & Execution
La Roche-Posay partnered with YMC to develop a college student-focused campaign highlighting their core Toleriane product line through authentic social content, events during key campus moments, and ongoing sampling. Through a combination of large and small campus activations, ambassadors facilitated data capture and drove sales to the brand's website. We also powered mass sampling through college student influencer PR mailers nationwide.
Services
- Campus Ambassadors
- On-Campus Events
- Content Strategy
- Content Creation
- Product Sampling
- Gen-Z Insights
Results
$85K+
direct attributed sales
17.5K+
products sampled
19.5K+
college PR mailers
18%
avg. engagement rate
“Since posting about the products, my network sees La Roche-Posay as a brand for all ages and skin types. When they hear about my personal testaments and SEE that I use the products in my daily routine, they get excited to also try them.”
