Situation La Roche-Posay partnered with YMC to develop a campaign highlighting their core Toleriane product line through authentic social content, events during key campus moments, and ongoing sampling.
Solution
Promote brand image and awareness by executing wellness + sampling events on select college campuses
Develop a PR mailer program targeting key college voices, designed to spark social conversations and authentic UGC
Boost brand advocacy and awareness through ambassador created social media content
Results
![](https://youthmarketing.com/wp-content/uploads/2022/01/la-roche-posay-campus-ambassador-client-work-results-03.jpg)
18%
Instagram engagement rate on program content
2,000
Student PR mailers distributed across the country
![](https://youthmarketing.com/wp-content/uploads/2022/01/la-roche-posay-campus-ambassador-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2022/01/la-roche-posay-campus-ambassador-client-work-results-01.jpg)
370K+
Instagram impressions generated