Situation La Roche-Posay partnered with YMC to develop a campaign highlighting their core Toleriane product line through authentic social content, events during key campus moments, and ongoing sampling.
Solution
Promote brand image and awareness by executing wellness + sampling events on select college campuses
Develop a PR mailer program targeting key college voices, designed to spark social conversations and authentic UGC
Boost brand advocacy and awareness through ambassador created social media content
Results
18%
Instagram engagement rate on program content
2,000
Student PR mailers distributed across the country
370K+
Instagram impressions generated
