La Roche-Posay College Ambassador Program

The dermatological skincare brand, La Roche-Posay, wanted to expand their market share of Gen-Z consumers in the U.S. by growing brand image and awareness while driving new customer acquisition and sales.

Situation La Roche-Posay partnered with YMC to develop a campaign highlighting their core Toleriane product line through authentic social content, events during key campus moments, and ongoing sampling.


Promote brand image and awareness by executing wellness + sampling events on select college campuses

Develop a PR mailer program targeting key college voices, designed to spark social conversations and authentic UGC

Boost brand advocacy and awareness through ambassador created social media content



Instagram engagement rate on program content


Student PR mailers distributed across the country


Instagram impressions generated

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