NYX Cosmetics
NYX Cosmetics Campus Festival Tour
The #NYXPMCollegeTour showed college students how to be "ICONYX" with product sampling, branded photo ops, and a custom photo booth experience. The pop-up amplified brand messaging and product engagement at two college campuses.
28K+
Student Event Interactions
Concept, Strategy, & Execution
NYX Cosmetics and YMC brought the energy at Northwestern University's "Dillo Day" and Ohio State University's "Buck-I-Frenzi" through an interactive #NYXPMCollegeTour pop-up. The #NYXPMCollegeTour offered branded photo opportunities, mirror touch-up stations, and an interactive photo booth. Attendees sampled products on-site while brand ambassador provided product education, positioning the brand as a go-to for any and all makeup needs.
Services
- Creative Strategy
- Content Creation
- Event Production
- Brand Activations
- Staffing
- Data Acquisition
Results
3K+
student participants
3.8K+
products samples
2.6K+
SMS signups
184
UGC posts
“This experience was so fun! Everyone on the team brought such a bright + fun energy to the event. Students loved being able to take photos with friends. The photo booth was a huge hit + students loved taking their photo strip home to decorate their dorm.”
