Samsung
Samsung Campus Marketing Program
Samsung, one of the world’s largest electronic device producers and technology companies, sought to increase brand affinity, market share, and mobile device sales with Gen-Z consumers.
250K+
student trials of Samsung’s newest tech
Campaign Strategy & Execution
Gen-Z Marketing Campaign
YMC built a nationwide college marketing program that engaged diverse & talented students as campus ambassadors, student influencers, and student content creators. They were tasked with creating authentic social media content & driving meaningful product touch points during on-campus events. The overall strategy was centered around personalized storytelling and product education to highlight the unique features of Samsung's Galaxy devices and Galaxy ecosystem, with the goal of authentically connecting with Gen-Z students & highlighting switching stories by Apple users.
Services
- Campaign Strategy
- Campus Ambassadors
- Student Influencers
- Student Content Creators
- On-Campus Events
- Content Strategy & Creation
- Product Demos & Trials
- Gen-Z Insights
Results
61M+
impressions across social platforms
65K+
on-campus activations executed
11M+
video views across social platforms
20K+
pieces of social content posted
“This program taught me tons about the field of marketing and the influence I have on my peers. It's such a responsibility to represent a brand like Samsung and I was so excited to know that my peers see the authenticity in my posts and messaging."
