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Samsung Into The Night Tour

Samsung, one of the world’s largest builders of connected & design-forward technology, brought an immersive activation to college students across the U.S. to increase mobile device product familiarity and grow brand affinity.


students reached through the activation

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Gen-Z College Mobile Pop-Up Tour

YMC developed an mobile experiential program utilizing a 1,600-square foot tech-enabled immersive daytime to nighttime pop-up activation to generate an unforgettable experience for college students on campuses nationwide—located in the center of campus in front of student unions & on major quads. Combined with pre-promotion by campus ambassadors, student influencers, and content creators, we created an integrated 360° physical campaign to highlight Samsung Galaxy's product ecosystem and position Samsung as the most innovative brand in tech for Gen-Z consumers.

  • Gen-Z Insights
  • Creative Services
  • Design & Fabrication
  • Production & Logistics
  • Pop-Up Events
  • Brand Activations
  • Product Demos & Trials
  • Staffing


product trials of Samsung tech


Gen-Z consumer profiles acquired


impressions across social platforms


video views across social platforms

“The Samsung Tour experience was the highlight of my semester! It was so fun getting to interact with students, showcase Samsung’s newest devices, and represent such a cool brand. This experience was definitely THE most unique event I've ever seen on campus.”

Lauryn M., Univ. of South Carolina