Society6
Society6 Back-to-School Pop-Up Events
As an open platform for artists to share their creations and feed off one another's creativity, Society6 aimed to showcase the brand to college students through engaging social content and campus pop-up events across the country.
980K+
organic social impressions generated through UGC
Campaign Strategy & Execution
Back-to-School Pop-Up Events
YMC and Society6 demonstrated how college students can head back to school in style by hosting campus pop-up events across the country that increased brand awareness and positive sentiment, while also highlighting specific independent artists from the Society6 platform. Student influencers and content creators at additional colleges & universities generated social content across Instagram and TikTok to drive sales on the back-to-school promotion.
Services
- Gen-Z Insights
- Student Influencers
- Pop-Up Events
- Product Sampling
- Data Acquisition
- Campus Events
- Retail Support
Results
600+
attendees per campus event
200K+
impressions on Instagram + TikTok per event
1.5K+
products distributed per event
1.1K+
Society6.com website link clicks per event
“The event really made a splash on campus. With the colors and patterns, it really popped against the brick buildings. Students LOVED creating content—especially in the bathtub with the stickers and fake bubbles. There were a handful of students I talked to that knew about Society6, but I think for a lot of them this was their first time hearing about the brand. People really liked how things are custom-made and how independent artists are empowered.”
