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Society6 Back-to-School Pop-Up Events

As an open platform for artists to share their creations and feed off one another's creativity, Society6 aimed to showcase the brand to college students through engaging social content and campus pop-up events across the country.


organic social impressions generated through UGC

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Back-to-School Pop-Up Events

YMC and Society6 demonstrated how students can head back to school in style by hosting two pop-up events at both Rutgers University and George Washington University, that increased brand awareness and positive sentiment, while also highlighting featured independent artists from the platform. Student influencers at an additional five collegiate universities generated social content across Instagram and TikTok to drive sales on the back to school promotion.

  • Gen-Z Insights
  • Student Influencers
  • Pop-Up Events
  • Product Sampling
  • Data Acquisition
  • Campus Events
  • Retail Support


attendees per campus event


impressions on Instagram + TikTok per event


products distributed per event


Society6.com website link clicks per event

“The event really made a splash on campus. With the colors and patterns, it really popped against the brick buildings. Students LOVED creating content—especially in the bathtub with the stickers and fake bubbles. There were a handful of students I talked to that knew about Society6, but I think for a lot of them this was their first time hearing about the brand. People really liked how things are custom-made and how independent artists are empowered.”

Angelina C., Rutgers University