The Three Stripe Journey by Heather Luce

My name is Heather Luce and I am a proud alumna of the University of Louisville. Throughout my college career, I have held numerous positions and worked for some of the most talented people in sports. However, one opportunity completely changed the trajectory of my career: the adidas Student Brand Ambassador Program. As an adidas Student Brand Ambassador, I led a team of the most talented, dedicated, and innovative students at Louisville. Our mission was to #OwnTheCampus, and we did just that.


adidas brand ambassadors promote the brand on campus


During the past two years, our team has won the Best Social Media Team and the Best Overall Team back-to-back. Our tremendous success throughout the program simply would not have been possible without the Program Strategists at YMC. They are our coaches and our biggest motivation. During the first year of the program, my Strategist was Jose Colchao, who is now my mentor and great friend. Jose has always made time to coach me on interviews, provide feedback on my resume and cover letters, and give me career advice. I would not have experienced that level of success had it not been for Jose’s mentorship.

The adidas Student Brand Ambassador Program opened doors for me that I never could have imagined. My senior year, I earned a position as an adidas Marketing Assistant with the University of Louisville Athletic Department. I was able to do incredible things like travel to Portland to tour adidas village and meet the executives of adidas. In March, my dream came true when I was offered a position as an NBA Team Services Specialist with the adidas Sports Licensed Division.


college brand ambassadors hold the adidas flag


As I reflect on my college career and prepare for the future, I believe these are the three keys to success in sports.



We’ve all heard the saying, “It’s not what you know, it’s who you know.” I believe that who you know gets you there and what you know gets you further. Shake as many hands as you can. Surround yourself with positive people who empower you. Remember names, send thank you notes, and make lasting first impressions. A recommendation letter from the right person can make all the difference in the world.



Millions of people want to work in sports. At the end of the day, the candidate with the best skills and experience is going to get the job. Internships are critical. Volunteer for everything you possibly can. Learn how to market yourself. Your resume and cover letters should make employers thrilled to meet you to learn more about how you can help their company.


Want it more than anyone. Work harder than everyone.

Your work ethic is one of the most important aspects of your personality. We see athletes all the time with all the potential in the world, but they lack the determination or work ethic to be the best. You have to outshine everyone else. Don’t just do what is expected of you. Go the extra mile. Exceed expectations and be the greatness that you want to achieve.


college brand ambassador wearing the adidas brand at graduation


Want to learn more about Heather and follow her journey? Follow her on Twitter or Instagram @UofL_Heather or email her at [email protected].


I listened to what that swoosh said

“My movement told me to be a consumer and I consumed it. They told me to just do it, I listened to what that swoosh said.” – Macklemore, Wings


As a DC transplant and as a marketer, I know that the best way to learn the ins and outs of a city is through peer influence. Where to go. What to see. Where to live. Now, a year and a half in, I’m ready to take DC for all it has to offer, and I also have some advice to offer.


The humidity in DC is killer. Last year we were threatened with cicadas, but now I know that the worst thing about DC is when that swampy mess the city was built on begins to seep out and turn your hair into frizz and drench your favorite suit and tie with sweat. As a girl, it’s all about keeping cool by a pool. DC has tons of roof top pools, public city pools, and surely, one of your friends lives in a Bozzuto community and has access to a pool every weekend. Take advantage. As far as hair goes, DC does not have the best selection of stylists. And those that are worthy of mention, come with a serious price tag. Groupon and LivingSocial are always offering up sweet deals on keratin treatments, but without the proper knowledge, you’re spending $400 on something you can do at home. For a no-fuss keratin treatment, look no further than Lasio Keratin Tropic and your best friend. You can buy a bottle of the salon favorite online and apply by sectioning and straightening pieces of your hair. It’s simple, only semi-permanent, and gives you flawless hair for at least 2-3 months.


Moving on to the DC scene. As a 30 year old, the El Centro dance-floor days are behind me, and all I want is a solid pub with some good beer or a classy spot with palette-pleasing wine options. Look no further than Ivy and Coney for your hole-in-the-wall, open-till-3 beer joint. And for wine? Vinoteca not only offers multiple crowd-pleasers in terms of beverages, but has the best ambiance you can hope for on a sunny day. Their sun-soaked back porch is equipped with bocce ball and amazing happy hour eats. It’s a must, but make sure you get there early!


marketing to youth in Vinoteca Plaza DC


Next up, recreation. Though DC is filled with more pavement than lush lawns, there are so many ways to take advantage of the great outdoors. Many locals will direct you to the closest beaches – OCMD, Rehoboth, or VA Beach, but the city offers much more than meets the eye. The spring and summer kickball leagues are a great way to enjoy the last few hours of sun after a long day at the office while simultaneously tying on a few drinks. Not only are you getting out there and being active, but you’re surely meeting new people as well. One of the best things about DC is that most of us are not from here. So get competitive on a kickball team, or step out to a bar or restaurant for a weekly MeetUp. Just make sure you keep your eyes and ears open for all of the hidden gems your new friends let you in on.