6 Skills You’ll Master as a Student Brand Ambassador

Being a student brand ambassador isn’t always a simple task—especially when you’re going to class, studying for midterms, working a part time job, and trying to see your friends! Although it seems challenging, being a brand ambassador can be an incredibly rewarding experience that helps you develop the skills needed to enter the workforce. Here are six skills you’ll master:

1. Communicating remotely

Brands hire student brand ambassadors from all across the country, and because of this, you typically communicate with your supervisor via phone, text, email, and social media. A lot can be lost in translation when you’re unable to see someone face-to-face. As a result, you’ll be challenged to learn how to refine your remote communication skills, which is becoming an increasingly more important aspect of work in our digital age.

2. Working within teams

You don’t work in a vacuum, and in most careers, you never will. Typically, student brand ambassadors work in groups of two to four. The success of the program on your campus depends on your ability to collaborate effectively within your team. Learning how to work with others is a vital skill that you’ll develop and perfect over time. Because of this, the data shows us that student brand ambassadors have a leg up on the competition as they enter the workforce. After all, the key to being a successful student brand ambassador is clear and continuous teamwork.

3. Being responsible and deadline-focused

Being a student brand ambassador can be a really fun and rewarding opportunity, but at the end of the day, it is a job. The program’s completion and success is on you and your team. Brands invest a lot of time and money into selecting, training, and trusting student brand ambassadors to complete tactics when they themselves cannot be present. If an event doesn’t happen, the opportunity is lost, money is wasted, and the brand cannot meet their goals. As previously mentioned, your supervisor is typically not in your same city, so the responsibility is in your hands. Learning how to work on your own schedule and still meet deadlines is a critical skill.

4. Representing a brand or company

As a student brand ambassador, you become the face of your brand on-campus. Beyond having to know everything about their service and/or product offerings, you’ll be communicating their brand messaging everyday. What’s their story? What makes them unique? And why should students care? You’ll learn how to share key messages through both verbal and visual techniques—from talking about products and services, and demonstrating their value, to looking the part through what you wear and how you present yourself. For example, if you’re representing Apple but using a PC, people won’t believe that you’re a true advocate for the brand—they’ll assume you’re just doing it to get paid. Learning that sometimes it not what you say, but how you present it, is a valuable lesson.

5. Telling a brand’s story on social media

As a Millennial, you might already think you know everything there is to know about social media. You have 10,000 Facebook friends, 1,500 Instagram followers, 500 friends on Snapchat, and even 1,000 Twitter followers—that’s awesome! But do you know how to utilize these followers to build a brand? As a student brand ambassador, one of your weekly responsibilities is to create on-brand and engaging content. You’ll develop an understanding of which posts resonate with the followers and which posts fall short. If you do an exemplary job, you may even get featured on the brand’s social media channels! So, how do you shift from telling YOUR story on social media, to telling the unique story and sharing the unique voice of the brand you represent? As a student brand ambassador, you’ll learn what it truly means to use social media to represent a brand and their key messages.

6. Planning an event

Student brand ambassadors complete on-campus tactics. In other words, you’ll be helping plan and execute events. While it may not be your life’s ambition to be an event planner, you’ll learn how to work with vendors (ordering supplies) and negotiate deals (reserving a venue). Lastly, you’ll learn how to “read a room”—making sure event attendees are having a good time and engaging with the brand. This experience is an important one; teaching you how to approach and interact with new and diverse people.

Being a student brand ambassador is an incredible opportunity to gain valuable and applicable work experience, while allowing you the freedom and responsibility to develop your skillsets across multiple fields. Plus, you usually get paid and are given free product! Win-win!

Interested in becoming a student brand ambassador with YMC? We constantly have opportunities arising throughout the school year, to be considered, please create a profile on The Hub and check back often! Also, make sure to follow us on Instagram to see with what’s happening on-campus with our brands.

I listened to what that swoosh said

“My movement told me to be a consumer and I consumed it. They told me to just do it, I listened to what that swoosh said.” – Macklemore, Wings

 

As a DC transplant and as a marketer, I know that the best way to learn the ins and outs of a city is through peer influence. Where to go. What to see. Where to live. Now, a year and a half in, I’m ready to take DC for all it has to offer, and I also have some advice to offer.

 

The humidity in DC is killer. Last year we were threatened with cicadas, but now I know that the worst thing about DC is when that swampy mess the city was built on begins to seep out and turn your hair into frizz and drench your favorite suit and tie with sweat. As a girl, it’s all about keeping cool by a pool. DC has tons of roof top pools, public city pools, and surely, one of your friends lives in a Bozzuto community and has access to a pool every weekend. Take advantage. As far as hair goes, DC does not have the best selection of stylists. And those that are worthy of mention, come with a serious price tag. Groupon and LivingSocial are always offering up sweet deals on keratin treatments, but without the proper knowledge, you’re spending $400 on something you can do at home. For a no-fuss keratin treatment, look no further than Lasio Keratin Tropic and your best friend. You can buy a bottle of the salon favorite online and apply by sectioning and straightening pieces of your hair. It’s simple, only semi-permanent, and gives you flawless hair for at least 2-3 months.

 

Moving on to the DC scene. As a 30 year old, the El Centro dance-floor days are behind me, and all I want is a solid pub with some good beer or a classy spot with palette-pleasing wine options. Look no further than Ivy and Coney for your hole-in-the-wall, open-till-3 beer joint. And for wine? Vinoteca not only offers multiple crowd-pleasers in terms of beverages, but has the best ambiance you can hope for on a sunny day. Their sun-soaked back porch is equipped with bocce ball and amazing happy hour eats. It’s a must, but make sure you get there early!

 

marketing to youth in Vinoteca Plaza DC

 

Next up, recreation. Though DC is filled with more pavement than lush lawns, there are so many ways to take advantage of the great outdoors. Many locals will direct you to the closest beaches – OCMD, Rehoboth, or VA Beach, but the city offers much more than meets the eye. The spring and summer kickball leagues are a great way to enjoy the last few hours of sun after a long day at the office while simultaneously tying on a few drinks. Not only are you getting out there and being active, but you’re surely meeting new people as well. One of the best things about DC is that most of us are not from here. So get competitive on a kickball team, or step out to a bar or restaurant for a weekly MeetUp. Just make sure you keep your eyes and ears open for all of the hidden gems your new friends let you in on.