ACHA VaxForward Student Campaign

The American College Health Association (ACHA) sought to promote vaccine confidence and combat vaccine misinformation on college campuses across the United States.

Situation YMC worked with the ACHA, in partnership with the U.S. Centers for Disease Control and Prevention (CDC), to launch the VaxForward campaign, which leveraged relatable and credible content and peer-to-peer education to engage student bodies with low COVID-19 vaccine confidence.


Collect student stories about the COVID-19 vaccine to improve campus attitude

Host on-campus events to celebrate a vaccinated student body

Share reliable resources with scientific backing and actionable guidelines



Of ambassadors were told they directly influenced vaccinations


Event attendees across 17 on-campus events


Social media impressions generated without paid spend

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