BAND Together on Campus

BAND, the ultimate group communication app, wanted to launch its messaging platform in the U.S. market by focusing on product trials, education, and mobile marketing.

Situation YMC built a campaign across 30 college campuses nationwide and tasked brand ambassadors with educating their peers on the value of BAND through socially-focused events.


Awareness-focused events in high-traffic areas of campus

Informational group meetings with campus organizations and classes

College student focus groups and app usability testing



Downloads generated over a 10-week period


College students reached directly on campus


Increase in awareness and positive perceptions about BAND

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