BAND: BAND Together on Campus

BAND, the ultimate group communication app, wanted to launch its messaging platform in the U.S. market by focusing on product trial, education, and mobile marketing.

Situation YMC built a campaign across 30 college campuses nationwide and tasked brand ambassadors with educating their peers on the value of BAND through socially-focused events.

Solution

Awareness-focused events in high-traffic areas

Informational group meetings with campus organizations and classes

Student focus groups and app usability testing

Results

20K

Downloads generated over a 10-week period

78K

College students reached directly on campus

800%

Increase in awareness and positive perceptions about BAND

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