Situation YMC built a campaign across 30 college campuses nationwide and tasked brand ambassadors with educating their peers on the value of BAND through socially-focused events.
Solution
Awareness-focused events in high-traffic areas of campus
Informational group meetings with campus organizations and classes
College student focus groups and app usability testing
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/band-campus-ambassador-marketing-client-work-results-01.jpg)
20K
Downloads generated over a 10-week period
78K
College students reached directly on campus
![](https://youthmarketing.com/wp-content/uploads/2018/03/band-campus-ambassador-marketing-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/band-campus-ambassador-marketing-client-work-results-03.jpg)
800%
Increase in awareness and positive perceptions about BAND