Soap & Glory: College Ambassador Program

Soap & Glory, the fun, fresh, and fearless UK beauty brand committed to giving every girl the best bang for her beauty buck, set sail for the US to establish a strong presence on college campuses across the country.

Situation YMC and Soap & Glory teamed up to create a buzz-worthy brand launch strategy focused on establishing awareness, encouraging product trials, and driving sales at key retailers. YMC assembled a team of fun and fearless “Glambassadors” to establish Soap & Glory as an affordable and high-quality beauty brand.

Solution

Product sampling and student brand education events

Distribution of exclusive coupons to drive sales to local retailers

Digital brand content creation and social posting

Results

4.5M

Social impressions generated by student content

4.5%

Coupon redemption rate

35K

Product samples distributed

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