Situation YMC and Soap & Glory teamed up to create a buzz-worthy brand launch strategy focused on establishing awareness, encouraging product trials, and driving sales at key retailers. YMC assembled a team of fun and fearless “Glambassadors” to establish Soap & Glory as an affordable and high-quality beauty brand.
Solution
Product sampling and student brand education events
Distribution of exclusive coupons to drive sales to local retailers
Digital brand content creation and social posting
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/soap-and-glory-campus-ambassador-client-work-results-01.jpg)
4.5M
Social impressions generated by student content
4.5%
Coupon redemption rate
![](https://youthmarketing.com/wp-content/uploads/2018/03/soap-and-glory-campus-ambassador-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/soap-and-glory-campus-ambassador-client-work-results-03.jpg)
35K
Product samples distributed