Soap & Glory: College Ambassador Program

Soap & Glory, the fun, fresh, and fearless UK beauty brand committed to giving every girl the best bang for her beauty buck, set sail for the US to establish a strong presence on college campuses across the country.

Situation YMC & Soap & Glory teamed up to create a buzz-worthy brand launch strategy focused on establishing awareness, encouraging product trial, and driving sales at key retailers. YMC assembled a team of fun and fearless “Glambassadors” to establish Soap & Glory as an affordable and high-quality beauty brand.

Solution

Product sampling and student brand education

Distribution of exclusive coupons to drive to store

Digital content creation

Results

4.5M

Social impressions generated by student content

4.5%

Coupon redemption rate

35K

Product samples distributed

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