Paypal: College No Money Money Challenge

PayPal, the faster and safer way to pay and get paid online, partnered with YMC to authentically integrate the PayPal service and mobile app into the lives of college students in a fun and unique manner.

Situation Marketing to college students, YMC developed and executed a nationwide brand ambassador campaign and Food Truck Challenge across three college campuses.

Solution

"No Money Money Challengeā€ two-part campaign

Customized on-campus events

Promotion of Food Truck Challenge

Results

860K

Unique program impressions

6.5K

PayPal transactions in 6 weeks

400%

Increase in post-program usage for 6 months

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