Situation Marketing to college students, YMC developed and executed a nationwide brand ambassador campaign and Food Truck Challenge across three college campuses.
Solution
"No Money Money Challenge” two-part campaign
Customized on-campus events
Promotion of Food Truck Challenge
Results
860K
Unique program impressions
6.5K
PayPal transactions in 6 weeks
400%
Increase in post-program usage for 6 months
