FilmStruck: College Ambassador Program

College Ambassador Program

FilmStruck, the film streaming service from Turner Classic Movies, engaged YMC to build a college-focused integrated marketing campaign focused on awareness, education, and subscription conversion.

Situation YMC developed a unique and specialized college ambassador program focused on educating students and faculty on the service, titles, and subscription models available, based around driving free trial sign-ups and then converting them to paid subscribers.

Solution

Develop high-reach events to bring the brand to life on campus

Drive students to sign-up for a free trial and convert to paid subscribers

Increase brand advocacy through WOM strategies + authentic social content

Results

2.5K+

Students engaged per campus in FilmStruck's core demo

23.5K+

Student visitors to a custom microsite + 13,500 trial sign-ups

2,155

New subscribers generated through college ambassador efforts

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