Vince Camuto: #VConCampus College Marketing

Vince Camuto’s goal was to cultivate potential customers and heighten the brand’s reputation as a sophisticated, high quality, and fashion-forward women’s brand.

Situation YMC implemented a peer-to-peer campaign on 10 college campuses, which grew to 50 campuses in its second year, by naturally engaging Millennial fashionistas with the Vince Camuto brand.

Solution

Digital marketing and on-campus marketing

Female-focused group visits and partnerships

Fashion-forward content posted to branded Facebook pages

Results

65M

Physical and digital impressions

25%

Average penetration of the female undergraduate Facebook population on school-specific pages

510K

Votes cast in 1 week for a Vince Camuto digital contest

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