STA Travel: Student Travel Team

STA Travel, the top discount student travel agency in the world, needed to shift its student-focused travel business away from brick-and-mortar travel agent locations to organically generated interest in booking trips online.

Situation STA Travel tasked YMC with driving sales of STA Travel experiences and tourism partner assets through digital marketing support, peer-to-peer education, and engaging on-campus events.

Solution

Branded scavenger hunt for tickets to Peru

Tourism New Zealand-sponsored study breaks

Spring Break promotions

Results

700K

Organic user-generated social media impressions

160%

Increase in overall web traffic generated from program

80%

Increase in intent to purchase among college students

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