STA Travel Student Travel Team

STA Travel, the top discount student travel agency in the world, needed to shift its student-focused travel business away from brick-and-mortar travel agent locations to organically generate interest in booking trips online.

Situation STA Travel tasked YMC with driving sales of STA Travel experiences and tourism partner assets through digital marketing support, peer-to-peer education, and engaging on-campus events.


Branded scavenger hunt across the country to win tickets to Peru

Tourism New Zealand-sponsored study breaks for college students

Spring Break promotions across on-campus and digital channels



Organic user-generated social media impressions


Increase in overall web traffic generated from program


Increase in intent to purchase among college students

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