Situation YMC launched an 8-week campaign around a college education scholarship and a lifestyle-centric contest on the corporate Sallie Mae Facebook page. The goal of this program was to elevate Sallie Mae’s brand perception by developing a more youthful voice that authentically spoke to college students.
Promotion of Sallie Mae products and services to key demos
Digital marketing and social media marketing efforts
Prize package & scholarship giveaways totaling $10,000
Impressions throughout the course of the Facebook contest
Daily page views on the Sallie Mae Facebook page
Increase in engagement on the Sallie Mae Facebook page