Sallie Mae College Scholarship Sweepstakes

Sallie Mae, the student loan company, wanted to drive community growth on their owned social properties, shift and positively impact overall perception, and increase engagement with Millennials.

Situation YMC launched an 8-week campaign around a college education scholarship and a lifestyle-centric contest on the corporate Sallie Mae Facebook page. The goal of this program was to elevate Sallie Mae’s brand perception by developing a more youthful voice that authentically spoke to college students.


Promotion of Sallie Mae products and services to key demos

Digital marketing and social media marketing efforts

Prize package & scholarship giveaways totaling $10,000



Impressions throughout the course of the Facebook contest


Daily page views on the Sallie Mae Facebook page


Increase in engagement on the Sallie Mae Facebook page

More Case Studies