Sallie Mae: College Scholarship Sweepstakes

Sallie Mae, the student loan company, wanted to drive community growth on their owned social properties, shift and positively impact overall perception, and increase engagement with Millennials.

Situation YMC launched an 8-week campaign around a college education scholarship and a lifestyle-centric contest on the corporate Sallie Mae Facebook page. The goal of this program was to elevate Sallie Mae’s brand perception by developing a more youthful voice that authentically spoke to college students.

Solution

Promotion of Sallie Mae products and services

Digital marketing and social media marketing

Prize package giveaways totaling $10,000

Results

55M

Impressions throughout the course of the Facebook contest

2K

Daily page views on the Sallie Mae Facebook page

1,200%

Increase in engagement on the Sallie Mae Facebook page

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