California Cryobank: Egg Donation Ambassador Program

California Cryobank, a leader in reproductive and stem cell services, wanted to share educational resources with Millennial women and generate awareness for their egg donation program.

Situation After an initial research engagement, YMC found that college females were largely uninformed about the prevalence of female infertility in the U.S. and the egg donation process. YMC developed a multi-phase and multi-channel brand ambassador program to authentically engage and interact with female college students.

Solution

Recruitment and training of brand ambassadors

Group visits with relevant student organizations

One-on-one educational conversations with female students

Results

4K

Interactions with students across three schools

15

Qualified donor applicants directly driven by ambassador activity

240%

Increase in positive perceptions around egg donation

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