Situation YMC recruited a diverse group of Street Team Members (STMs) to promote Spotify summer internships and serve as a resource for students throughout the application process. STMs served as an extension of the Spotify Talent Recruiting Team by constantly engaging with peers, visiting relevant student orgs, & posting on social media.
Solution
On-campus tactic executions targeted at diverse groups of students and majors
Ongoing content creation to promote Spotify job opportunities
Data capture of high-quality candidate information and interests for Spotify’s use
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/spotify-campus-talent-ambassador-client-work-results-01.jpg)
3.8K
Direct interactions with diverse candidates
2K
Student sign-ups on Spotify's Yello platform
![](https://youthmarketing.com/wp-content/uploads/2018/03/spotify-campus-talent-ambassador-client-work-results-03.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/spotify-campus-talent-ambassador-client-work-results-02.jpg)
200+
Qualified student job applications per semester