Spotify: College Street Team

Spotify, the world's largest and most successful music streaming service, wanted to introduce over 130 R&D and business oriented internship opportunities to a diverse network of college students.

Situation YMC recruited a team of student talent ambassadors to join the Spotify Street Team at 6 college campuses nationwide. Street Team members leveraged campus speaking opportunities and personal social media channels to increase awareness about Spotify’s available internship opportunities.


On-campus tactic executions targeted at diverse groups of students with various majors

Ongoing content creation to promote Spotify job opportunities

Data capture of high-quality candidate information and interests for Spotify’s use



Direct interactions with diverse candidates


Qualified student emails collected


Digital student interactions via email and LinkedIn

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