Spotify: College Street Team

Spotify, the world's largest and most successful music streaming service, wanted to introduce over 130 R&D and business-oriented internship opportunities to a diverse network of college students.

Situation YMC recruited a nationwide team of student talent ambassadors to join the Spotify Street Team at college campuses across the country. Street Team members leveraged campus speaking opportunities and personal social media channels to increase awareness about Spotify’s available internship opportunities.


On-campus tactic executions targeted at diverse groups of students with various majors

Ongoing content creation to promote Spotify job opportunities

Data capture of high-quality candidate information and interests for Spotify’s use



Direct interactions with diverse candidates


Highly-qualified student emails collected


Digital student interactions via email and LinkedIn

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