Google: Chromebook Campus Tour

Google, whose mission is to "organize the world's information and make it universally accessible and useful," tasked YMC with bringing Chrome & Chromebooks to campuses in a unique way.

Situation By leveraging the insight that students are increasingly working in the cloud, YMC brought Google’s lightweight Chromebook to schools across the country and created Lending Libraries where students and faculty participated in demos and checked-out devices for multi-day test drives.

Solution

Beautiful custom-fabricated pop-up experience

Student brand ambassadors, influencers, and surprise-and-delight moments

Surprise Pops to give away dozens of free Chromebooks to students

Results

15K

Students and faculty directly participated in the experience

1

1st place medal for 2015 Event Marketer EX Awards “Best Pop-Up"

250+

Chromebooks checked out daily from the Lending Library ("sold out")

More Case Studies