Google: Chromebook Campus Tour

Google, whose mission is to "organize the world's information and make it universally accessible and useful", tasked YMC with bringing Chrome & Chromebooks to campus in a unique way.

Situation Leveraging the insight that students are increasingly working in the cloud, YMC brought Google’s lightweight Chromebook to schools across the country and created Lending Libraries where students & faculty participated in demos & checked-out devices for multi-day test drives.

Solution

Beautiful custom-fabricated pop-up experience

Student brand ambassadors, influencers, and surprise & delight moments

Surprise Pops, giving away dozens of free Chromebooks to students

Results

15K

Students & faculty directly participated in the experience

1

1st place medal for 2015 Event Marketer EX Awards “Best Pop-Up"

250+

Chromebooks checked out daily from the Lending Library ("sold out")

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