American Association of Colleges of Pharmacy: Pharmacy is Right for Me

With the mission of inspiring and fostering the next generation of pharmacy leaders in mind, the American Association of Colleges of Pharmacy (AACP) wanted to leverage the student-focused Pharmacy is Right for Me website as a recruitment tool.

Situation By developing a robust digital and content marketing strategy for the existing Pharmacy is Right for Me brand, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC increased student interest in the field of pharmacy.

Solution

Weekly content creation and social media amplification/ad buying

On- and off-site search engine optimization for student-focused hub

Highly-segmented email marketing and social-targeting campaigns

Results

831%

Increase in monthly website traffic

441%

Increase in followers across social media

1.65M

Impressions across social platforms

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