Situation By developing a robust digital and content marketing strategy for the existing Pharmacy is Right for Me brand, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC increased student interest in the field of pharmacy.
Solution
Weekly content creation and social media amplification/ad buying
On- and off-site search engine optimization for student-focused hub
Highly-segmented email marketing and social-targeting campaigns
Results
831%
Increase in monthly website traffic
441%
Increase in followers across social media
1.65M
Impressions across social platforms
