American Association of Colleges of Pharmacy: Pharmacy Is Right For Me

With the mission of inspiring and fostering the next generation of pharmacy leaders, the American Association of Colleges of Pharmacy (AACP) wanted to leverage the student-focused “Pharmacy is Right for Me” website as a recruitment tool.

Situation By developing a robust digital and content marketing strategy for the existing Pharmacy is Right for Me brand, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC increased student interest in the field of pharmacy.

Solution

Weekly content creation and social media amplification

On- and off-site search engine optimization

Highly segmented email marketing campaigns

Results

151%

Increase in monthly website traffic

47%

Increase in followers across social media

411K

Impressions across social platforms

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