Situation The Jessica Simpson Collection worked with YMC to establish the #JessicaOnCampus program, which created a presence at 10 fashion-forward schools located near Belk and Nordstrom.
Solution
Product-focused, on-campus events
Ongoing social media content creation
Student feedback on product and brand
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/jessica-simpson-campus-ambassador-marketing-client-work-results-02.jpg)
18M
Social impressions across Instagram and Twitter
16K
Direct student interactions
![](https://youthmarketing.com/wp-content/uploads/2018/03/jessica-simpson-campus-ambassador-marketing-client-work-results-01.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/jessica-simpson-campus-ambassador-marketing-client-work-results-03.jpg)
1K
Curated #JessicaOnCampus Instagram posts