Jessica Simpson: Campus Ambassador Program

Jessica Simpson Campus Ambassador Program

After 10 years as an iconic fashion label, the Jessica Simpson Collection wanted to reestablish the brand with today’s college students by creating a monumental presence in the college market.

Situation The Jessica Simpson Collection worked with YMC to establish the #JessicaOnCampus program, which created a presence at 10 fashion-forward schools located near Belk and Nordstrom.

Solution

Product-focused, on-campus events

Ongoing social media content creation

Student feedback on product and brand

Results

18M

Social impressions across Instagram and Twitter

16K

Direct student interactions

1K

Curated #JessicaOnCampus Instagram posts

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