Jessica Simpson: Campus Ambassador Program

After 10 years as an iconic fashion label, the Jessica Simpson Collection wanted to reestablish the brand with today’s college students by creating a monumental presence in the college market.

Situation The Jessica Simpson Collection worked with YMC to establish the #JessicaOnCampus program, establishing a presence at 10 fashion-forward schools located near Belk and Nordstrom.

Solution

Product-focused, on-campus events

Ongoing social media content creation

Student feedback on product and brand

Results

18M

Social impressions across Instagram and Twitter

16K

Direct student interactions

1K

Curated #JessicaOnCampus Instagram posts

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