American Eagle Outfitters: AE Student Union

American Eagle Outfitters, a lifestyle clothing retailer targeting Millennials, wanted to own all aspects of campus life through an on-campus marketing program created for the students, by students.

Utilizing influencer marketing tactics, YMC created an authentic brand presence with college students through the development of on-campus communities of AE enthusiasts. The nationwide, four-legged campus program had multiple touch points, which allowed to them to reach students during key college moments.

Recruitment and training of brand ambassadors

Sponsorship of intramural sports and fitness programs

On-campus marketing case competition

Results

100M

Physical and digital impressions per year

510K

Direct and indirect student interactions

50K

Photos and videos shared via social media

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