American Eagle Outfitters: AE Student Union

American Eagle Outfitters, a lifestyle clothing retailer targeting Millennials, wanted to own all aspects of campus life through a on-campus marketing program created for the students, by students.

Utilizing influencer marketing tactics, YMC created an authentic brand presence with college students through the development of on-campus communities of AE enthusiasts. The nationwide, four-legged campus program had multiple touch points with students, reaching them during key collegiate moments.

Recruitment and training of brand ambassadors

Sponsorship of intramural sports and fitness programs

On-campus marketing case competition

Results

100M

Physical and digital impressions per year

510K

Direct and indirect student interactions

50K

Photos and videos shared via social media

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