Situation YMC utilized brand ambassadors to manage Spring Break promotions of “The 9.” By building highly-branded beach activities, YMC maximized Yahoo!’s presence during filming.
Location selection and onsite logistical support for all events
Highly-branded beach activities to maximize Yahoo! presence during filming
Arrangement of an on-air interview with Fall Out Boy for brand promo
Unique views on Yahoo! TV show segments
Access to Spring Break events