Yahoo!: "The 9" Takes Spring Break

Internet service giant, Yahoo!, wanted to create a season’s worth of compelling content during Spring Break in Mexico to be featured on their web-based show, “The 9.”

Situation YMC utilized brand ambassadors to manage Spring Break promotions of “The 9.” By building highly-branded beach activities, YMC maximized Yahoo!’s presence during filming.

Solution

Location selection and onsite logistical support

Highly-branded beach activities to maximize Yahoo! presence during filming

Arrangement of an on-air interview with Fall Out Boy

Results

525K

Unique views on Yahoo! TV show segments

24/7

Access to Spring Break events

More Case Studies