BioClarity #ClarityCrewU College Ambassador Program

BioClarity, the plant-based skincare system for clear, glowing skin, wanted to increase awareness, encourage product trial, and facilitate retargeting through email acquisition with health-conscious college students.

Situation YMC assembled a team of 25 wellness-oriented ambassadors on 10 green campuses to educate their peers on the importance of the #powerofgreen in healing the body from the outside in, and inside out. This was accomplished through peer-to-peer education, engaging on-campus events, and authentic social media content creation.


Recruitment, training, and management of lifestyle brand ambassadors

Hand-to-hand product sampling and student education

Focus groups to generate brand, product, and pricing strategy insights



Product samples distributed


Percentage of goal met for email capture and text opt-in metrics


Total student interactions

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