BioClarity: #ClarityCrewU College Ambasssador Program

BioClarity, the plant-based skincare system for clear, glowing skin, wanted to increase awareness, encourage product trial, and facilitate retargeting through email acquisition with health-conscious college students.

Situation YMC assembled a team of 25 wellness-oriented ambassadors on 10 green campuses to educate their peers on the importance of #powerofgreen in healing the body from the outside in, and inside out through peer-to-peer education, engaging on-campus events, and authentic social media content creation.

Solution

Recruitment, training, and management of lifestyle brand ambassadors

Hand-to-hand product sampling and student education

Campus-specific focus groups to generate actionable brand, product, and pricing strategy insights

Results

45K

Product samples distributed

124%

Percentage of goal met for email capture and text opt-in metrics

28K

Total student interactions

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