T-Mobile: Spring Break Marketing Campaign

T-Mobile wanted to market to the Millennial audience by developing on-campus campaigns and Spring Break promotions to provide their valuable wireless network to college students across the country.

Situation YMC created a multi-tiered marketing campaign involving campus outreach and a Spring Break experience in Cancun. The “Stay Connected Hut” and the “Recharge and Refresh Hut” offered genuine value to college students on Spring Break, and connected them with T-Mobile’s brand and products.

Solution

Word of mouth marketing and product demonstrations

Creation of the Stay Connected Hut

Creation of the Recharge and Refresh Hut

Results

900K

College students reached

38K

College student participants

19K

Promotional items distributed

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