T-Mobile: Spring Break Marketing Campaign

Marketing to Millennials, T-Mobile wanted to develop on-campus campaigns and Spring Break promotions to provide their valuable wireless network to college students all across the country.

Situation YMC created a multi-tiered marketing campaign involving campus outreach and a Spring Break experience in Cancun. The “Stay Connected Hut” and the “Recharge and Refresh Hut” offered genuine value to Spring Breakers and connected them with T-Mobile’s brand and products.

Solution

Word of mouth marketing and product demonstrations

Creation of a Stay Connected Hut

Creation of the Recharge and Refresh Hut

Results

900K

College students reached

38K

Spring Breaker visits to the branded footprint

19K

Promo items distributed

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