T-Mobile: Spring Break Marketing Campaign

T-Mobile wanted to market to the Millennial audience by developing on-campus campaigns and Spring Break promotions to provide their valuable wireless network to college students across the country.

Situation YMC created a multi-tiered marketing campaign involving campus outreach and a Spring Break experience in Cancun. The “Stay Connected Hut” and the “Recharge and Refresh Hut” offered genuine value to college students on Spring Break, and connected them with T-Mobile’s brand and products.


Word of mouth marketing and product demonstrations

Creation of the Stay Connected Hut

Creation of the Recharge and Refresh Hut



College students reached


College student participants


Promotional items distributed

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