Aerie: #AerieREAL College Ambassadors

Aerie, a subset of American Eagle Outfitters, is a lingerie, intimates, and swimwear brand that promotes a body positive message through a refusal to use photoshop or any retouching on images.

Situation Aerie was looking to expand awareness of its body positive initiative encouraging all girls to be #AerieREAL. YMC and Aerie worked together to drive college females to shop at Aerie online and in-stores for product that makes them look and feel good about themselves.

Solution

On-campus events designed to spread positivity and increase brand + product awareness

Support for in-store events and market activations

Ongoing social media content creation

Results

1.5M

Social impressions on student-created social content

15K+

Direct interactions with students on campus

12%

Redemption rate of student distributed coupons (5x brand average)

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