Aerie: #AerieREAL College Ambassadors

Aerie, an apparel brand on a mission to empower all women to love their real selves, turned to YMC to build a community of brand advocates and to drive engagement both on campus & online.

Situation YMC created a campus program designed to expand awareness of the #AerieREAL movement. Through intimate events with personal touches, college ambassadors motivated fellow students to shop for products that made them look & feel good.

Solution

Execute on-campus tactics grounded in authenticity and self love

Drive sales by offering coupons to those who engage with the brand on campus

Highlight new product launches and brand campaigns through social content

Results

1.9M

Instagram impressions on SBA-created content

18K+

Direct interactions with students on campus

11%

Redemption rate of distributed coupons (5x brand average)

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