Situation YMC created a campus program designed to expand awareness of the #AerieREAL movement. Through intimate events with personal touches, college ambassadors motivated fellow students to shop for products that made them look & feel good.
Execute on-campus tactics grounded in authenticity and self love
Drive sales by offering coupons to those who engage with the brand on campus
Highlight new product launches and brand campaigns through social content
Instagram impressions on SBA-created content
Direct interactions with students on campus
Redemption rate of distributed coupons (5x brand average)