Situation Kate Spade New York connected with YMC to build a national campaign to identify the best and brightest TikTok creators to create high-quality video content to support the launch of the brands TikTik account.
Solution
Highlight the accessibility + diversity of the Kate Spade brand
Create high-quality content to support the launch of Kate Spade's TikTok account
Increase brand advocacy via video content generated from our creators
Results
6.8M
TikTok views
320
Unique TikTok videos created
7.1M
Social media impressions
