Situation Kate Spade New York connected with YMC to build a national campaign to identify the best and brightest TikTok creators to create high-quality video content to support the launch of the brands TikTik account.
Solution
Highlight the accessibility + diversity of the Kate Spade brand
Create high-quality content to support the launch of Kate Spade's TikTok account
Increase brand advocacy via video content generated from our creators
Results
![](https://youthmarketing.com/wp-content/uploads/2022/02/kate-spade-new-york-tiktok-creators-client-work-results-03.jpg)
6.8M
TikTok views
320
Unique TikTok videos created
![](https://youthmarketing.com/wp-content/uploads/2022/02/kate-spade-new-york-tiktok-creators-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2022/02/kate-spade-new-york-tiktok-creators-client-work-results-01.jpg)
7.1M
Social media impressions