Kate Spade New York TikTok Creators

Kate Spade New York, an iconic brand known for its signature handbags and accessories, wanted to reach younger consumers across the country to drive customer loyalty and expand the brand's TikTok presence.

Situation Kate Spade New York connected with YMC to build a national campaign to identify the best and brightest TikTok creators to create high-quality video content to support the launch of the brands TikTik account.


Highlight the accessibility + diversity of the Kate Spade brand

Create high-quality content to support the launch of Kate Spade's TikTok account

Increase brand advocacy via video content generated from our creators



TikTok views


Unique TikTok videos created


Social media impressions

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