Topman Campus Ambassador Program

Topman, a UK-based fashion brand, was looking for an innovative and unique way to connect with male college students to generate awareness for their stores in LA, Atlanta, New York, and Chicago.

Situation YMC recruited brand ambassadors at colleges located in Topmanā€™s key brick-and-mortar retail markets. To accomplish a goal of increased student foot traffic to local stores, brand ambassadors executed a strategy that included experiential events, lead capture, and influencer marketing.


Large branded BBQ-styled events hosted by student ambassadors

Email capture for a shopping spree sweepstakes

Ongoing social media content creation across top social platforms



Direct student interactions in 4 weeks


Total impressions across social channels


Pieces of student-generated social content created

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