Topman: Campus Ambassador Program

Topman, a UK based fashion brand, was looking for an innovative and unique way to connect with male college students and generate awareness for their stores in LA, Atlanta, New York, and Chicago.

Situation YMC recruited brand ambassadors at colleges located in Topmanā€™s key brick-and-mortar retail markets. With a goal of increasing student foot traffic to local stores, brand ambassadors executed a strategy inclusive of experiential events, lead capture, and influencer marketing.

Solution

Large branded BBQ events

Email capture for a shopping spree sweepstakes

Ongoing social media content creation

Results

10.2K

Direct student interactions in 4 weeks

366K

Total impressions across social channels

1K

Pieces of student-generated social content created

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