Topman: Campus Ambassador Program

Topman, a UK based fashion brand, was looking for an innovative and unique way to connect with male college students and generate awareness for their stores in LA, Atlanta, New York, and Chicago.

Situation YMC recruited brand ambassadors at colleges located in Topmanā€™s key brick-and-mortar retail markets. With a goal of increasing student foot traffic to local stores, brand ambassadors executed a strategy inclusive of experiential events, lead capture, and influencer marketing.


Large branded BBQ events

Email capture for a shopping spree sweepstakes

Ongoing social media content creation



Direct student interactions in 4 weeks


Total impressions across social channels


Pieces of student-generated social content created

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