Situation YMC recruited brand ambassadors at colleges located in Topman’s key brick-and-mortar retail markets. To accomplish a goal of increased student foot traffic to local stores, brand ambassadors executed a strategy that included experiential events, lead capture, and influencer marketing.
Large branded BBQ-styled events hosted by student ambassadors
Email capture for a shopping spree sweepstakes
Ongoing social media content creation across top social platforms
Direct student interactions in 4 weeks
Total impressions across social channels
Pieces of student-generated social content created