Situation YMC developed and executed a nationwide, year-long student brand ambassador program, selecting 8 campuses that were in close proximity to IMAX theaters.
IMAX-sponsored campus events hosted by ambassadors
Fan-of-the-Game opportunity for athletics ticket upgrades
Education around local IMAX offerings and differentiators
Total program impressions
Growth in IMAX ticket sales at theaters local to program campuses
Sellouts of IMAX showtimes before other enhanced-experience and 3D products