IMAX: #IMAXisBelieving College Program

IMAX, the world’s most innovative movie-going experience, wanted to increase brand awareness, develop fun and educational content, and entice Millennials to choose the IMAX experience over competitors.

Situation YMC developed and executed a nationwide, year-long student brand ambassador program, selecting eight campuses that were in close proximity to IMAX theaters.

Solution

IMAX sponsored campus events

Fan-of-the-Game opportunity for ticket upgrades

Education on local IMAX offerings and differentiators

Results

4.6M

Total program impressions

15%

Growth in IMAX ticket sales at theaters local to program campuses

94

Sellouts of IMAX showtimes before other enhanced-experience and 3D products

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