Situation YMC designed a campaign to reach college students while on Spring Break in the U.S. and Mexico. Engaging events, eye-catching non-traditional media, and massive sampling tactics helped breath life into Spring Break.
Solution
High-visibility daytime pool and beach media takeovers
Branded stage contests and branded sports competitions
Product sampling through energy bars and strategically placed ice buckets
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/amp-energy-spring-break-marketing-client-work-results-03.jpg)
180K
Spring Breakers exposed to the AMP brand
300k
Samples distributed
![](https://youthmarketing.com/wp-content/uploads/2018/03/amp-energy-spring-break-marketing-client-work-results-01.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/amp-energy-spring-break-marketing-client-work-results-02.jpg)
65%
Increase in brand awareness and brand affinity