AMP Energy: Spring Break Takeover

AMP Energy wanted to increase market share and awareness with college students through an engaging sampling and content-focused campaign during Spring Break.

Situation YMC designed a campaign to reach college students while on Spring Break in the U.S. and Mexico. Engaging events, eye-catching non-traditional media, and massive sampling tactics helped breath life into Spring Break.

Solution

Daytime pool and beach media takeovers

Stage contests and branded sports competitions

Product sampling through energy bars and strategically placed ice buckets

Results

80K

Spring Breakers exposed to the AMP brand

200k

Samples distributed

65%

Increase in brand awareness and brand affinity

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