Dermalogica: College Campus Ambassadors

Keeping with the Dermalogica brand's mission to elevate the importance of healthy skin, YMC assembled a team of college skin care enthusiasts to help increase awareness and drive purchase consideration with a younger demographic.

Situation YMC and Dermalogica teamed up to create a strategy to increase brand perception for Millennials and Gen-Z and convert students into customers using online discount codes. Student brand ambassadors educated their peers on the variety of skin care products offered, while incorporating the brand's core principles (education, personalization, & human touch) into all of their efforts.

Solution

Product sampling and brand education through custom on-campus events

Distribution of exclusive, school-specific coupon codes to drive sales

Authentic, high-quality content creation incorporating best-selling products

Results

161K

Social media impressions generated by student content

10.9K

Product samples distributed

$59.70

Average dollars spent per student using program-specific coupon code

More Case Studies