Situation YMC and Dermalogica teamed up to create a strategy to increase brand perception for Millenials and Gen-Z and convert students into customers using online discount codes. Student brand ambassadors educated their peers on the variety of skin care products offered, while incorporating the brand's core principles (education, personalization, + human touch) into all of their on-campus promotional efforts.
Solution
Product sampling and brand education through custom on-campus events
Distribution of exclusive, school-specific coupon codes to drive sales
Authentic, high-quality content creation incorporating best-selling products
Results
161K
Social media impressions generated by student content
10.9K
Product samples distributed
$59.70
Average dollars spent per student using program-specific coupon code
