Situation YMC built a pop-up experience supported by always-on brand ambassadors to drive app downloads and position Waze Carpool as a cost-effective commuting solution. Through weekly word-of-mouth activities, creative social content, and a dynamic Drive-Thru experience, ambassadors introduced students to a new way of getting to campus.
Build an interactive Drive-Thru pop-up structure to enhance product education
Circulate school-specific bit.ly links via digital content for easy app onboards
Increase education & acquisition through weekly word-of-mouth activities
Instagram impressions through SBA content
Average student interactions per campus
New app users over 10 weeks of programming