Situation YMC worked in partnership with StudentCity to produce “Maxim Break,” an experiential marketing initiative in Acapulco, Mexico.
Meet and greets with Real World and Road Rules influencers
Live on-site Maxim radio broadcasts on Sirius XM
On-property shows hosted by popular house DJs
College students exposed to the Maxim brand and Maxim partners over a 2-week period on Spring Break
Increase in students' interest in subscribing to Maxim Magazine
Radio shows recorded while on-site at Spring Break in Cancun, Mexico