Maxim: Spring Break Content Production

Maxim, a popular young men’s lifestyle brand in America, wanted to engage college students before and during their Spring Break trips using social media.

Situation YMC worked in partnership with StudentCity to produce “Maxim Break,” an experiential marketing initiative in Acapulco, Mexico.

Solution

Meet and greets with Real World and Road Rules stars

Live Maxim radio broadcasts on Sirius XM

Shows hosted by popular house DJs

Results

100K+

College students exposed to the Maxim brand and Maxim partners over a 2-week period on Spring Break

345%

Increase in students' interest in subscribing to Maxim Magazine

28

Radio shows recorded while on-site at Spring Break in Cancun, Mexico

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