Maxim Spring Break Content Production

Maxim, a popular young men’s lifestyle brand in America, wanted to engage college students before and during their Spring Break trips using social media.

Situation YMC worked in partnership with StudentCity to produce “Maxim Break,” an experiential marketing initiative in Acapulco, Mexico.


Meet and greets with Real World and Road Rules influencers

Live on-site Maxim radio broadcasts on Sirius XM

On-property shows hosted by popular house DJs



College students exposed to the Maxim brand and Maxim partners over a 2-week period on Spring Break


Increase in students' interest in subscribing to Maxim Magazine


Radio shows recorded while on-site at Spring Break in Cancun, Mexico

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