Maxim: Spring Break Content Production

Maxim, a popular young men’s lifestyle brand in America, wanted to engage college students while on vacation and on social media prior to traveling for Spring Break.

Situation YMC worked in partnership with StudentCity to produce “Maxim Break,” an experiential marketing initiative in Acapulco, Mexico.

Meet and greets with Real World and Road Rules stars

Live Maxim radio broadcasts on Sirius XM

Shows hosted by popular house DJs

Results

100K+

Spring Breakers exposed to the Maxim brand and Maxim partners over a 2 week period

345%

Increase in students' "interest in subscribing" to a Maxim Magazine subscription

28

Radio shows recorded while on-site at Spring Break in Cancun, Mexico

More Case Studies