David’s Bridal: Collegiate Style Ambassadors

David's Bridal, the leader in wedding and social occasion dressing, sought to positively increase brand perception and loyalty among female Millennial + Gen-Z consumers.

Situation YMC and David’s Bridal partnered to position the brand as the one stop shop for female college consumers to purchase product for upcoming formals and fashion-forward festivities. #DavidsBridalU ambassadors worked to increase brand awareness and educate students on relevant product categories through high-quality social posts and curated activations such as in-store events.

Solution

In-store events to showcase relevant product offerings

High-quality, authentic social media content creation

Promotion of an exclusive collegiate discount to target consumers

Results

2.1M

Social media impressions on ambassador-created content

2.5K

Pieces of branded collateral distributed on campus

1K+

Direct interactions with target consumers

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