David’s Bridal: Collegiate Style Influencers

David's Bridal, the leader in wedding and social occasion dressing, sought to positively increase brand perception and loyalty among female Millennial + Gen-Z consumers.

Situation YMC built an influencer program to position the brand as the one-stop-shop for dresses, shoes, & accessories perfect for college formals and fashion-forward festivities. #DavidsBridalU influencers sought to increase brand awareness and educate students about relevant product categories.

Solution

Produce high-quality, authentic social media content

Highlight relevant product categories to increase brand relevance

Promote an exclusive collegiate discount to target consumers

Results

2.1M

Social media impressions on ambassador-created content

2.5K

Pieces of branded collateral distributed on campus

1K+

Pieces of influencer-created content

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