Situation Maybelline tasked YMC with showcasing the brand and driving product trial through exclusive and intimate events held on campuses nationwide.
Solution
Develop COVID-safe events to increase awareness and affinity through sampling
Incorporate branded photo opportunities to increase social sharing
Drive acquisition and engagement to the Maybelline Express loyalty program
Results
![](https://youthmarketing.com/wp-content/uploads/2022/02/Maybelline-CampusActivation-client-work-results-1.jpg)
12
Campus events executed
7,000+
Product samples distributed
![](https://youthmarketing.com/wp-content/uploads/2022/02/Maybelline-CampusActivation-client-work-results-2.jpg)
![](https://youthmarketing.com/wp-content/uploads/2022/02/Maybelline-CampusActivation-client-work-results-3-1.jpg)
1,274
Maybelline Express signups