Maybelline Group Activations

Maybelline, the iconic makeup and cosmetics brand, wanted to reach Gen-Z consumers across the country to celebrate post--vaccination life in a COVID-safe environment.

Situation Maybelline tasked YMC with showcasing the brand and driving product trial through exclusive and intimate events held on campuses nationwide.

Solution

Develop COVID-safe events to increase awareness and affinity through sampling

Incorporate branded photo opportunities to increase social sharing

Drive acquisition and engagement to the Maybelline Express loyalty program

Results

12

Campus events executed

7,000+

Product samples distributed

1,274

Maybelline Express signups

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