Polo Ralph Lauren: Campus Ambassador Program

Ralph Lauren, the classic and iconic American brand, sought to increase brand relevance and drive purchase consideration of Polo Ralph Lauren products among Millennial and Gen-Z college students.

Situation YMC and Ralph Lauren collaborated to increase awareness around the range of products and fashion forward Polo Ralph Lauren styles. A diverse mix of #PoloU campus ambassadors used social media and their on-campus presence to create excitement around relevant clothing pieces and position the brand as a go-to destination for collegiate outfitting.

Solution

An elevated "Semester Send-Off" activation to bring the Polo Ralph Lauren brand to life on campus

Social media content creation around key brand campaigns and product focuses

Word of mouth promotion of a new collegiate discount

Results

57.2K

Instagram impressions generated with no paid boost

$10,100+

Collegiate discount sales generated by ambassadors

3,300

Direct student interactions through program events

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