Ralph Lauren: Polo Campus Ambassador Program

Ralph Lauren, the classic and iconic American brand, sought to increase brand relevance and drive purchase consideration of Polo Ralph Lauren products among Millennial and Gen-Z college students.

Situation YMC and Ralph Lauren collaborated to increase awareness around the range of products and fashion forward Polo Ralph Lauren styles. A diverse mix of #PoloU campus ambassadors used social media and their on-campus presence to create excitement around relevant clothing pieces and position the brand as a go-to destination for collegiate outfitting.

Solution

Bring the brand to life through strategic activations an on-campus collaborations

Generate social media content for key brand campaigns and product focuses

Promote a newly launched collegiate discount to college students

Results

167.8K

Instagram impressions generated with no paid boost

$15.2K+

Collegiate discount sales generated by ambassadors

6.4K

Direct student interactions through program events

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