Ralph Lauren: Polo Campus Ambassador Program

Ralph Lauren Polo Campus Ambassador Program

Ralph Lauren, the classic and iconic American brand, sought to increase brand relevance and drive purchase consideration of Polo Ralph Lauren products among Millennial and Gen-Z college students.

Situation YMC and Ralph Lauren collaborated to increase awareness around the range of products and fashion forward Polo Ralph Lauren styles. A diverse mix of #PoloU campus ambassadors used social media and their on-campus presence to create excitement around relevant clothing pieces and position the brand as a go-to destination for collegiate outfitting.

Solution

Bring the brand to life through strategic activations an on-campus collaborations

Generate social media content for key brand campaigns and product focuses

Promote a newly launched collegiate discount to college students

Results

167.8K

Instagram impressions generated with no paid boost

$15.2K+

Collegiate discount sales generated by ambassadors

6.4K

Direct student interactions through program events

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