American Eagle AE Spring Break

American Eagle Outfitters wanted to increase brand awareness among college students, showcase alternative Spring Break vacations in sun, snow, and “green” destinations, as well as drive consumer traffic online and in store.

Situation YMC and American Eagle created a two-tiered Spring Break experience that targeted students in Cancun, Mexico and Squaw Valley, California.


Creation of a multi-faceted AE Cancun lounge for spring breakers

Hotel branding across high-impact areas indoors and outdoors

Live performances by Fall Out Boy, Akon, and Gym Class Heroes



Total impressions


Concert series attendees


Samples distributed

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