American Eagle Outfitters: AE Spring Break

American Eagle Outfitters wanted to increase brand awareness among college students, showcase alternative Spring Break vacations in sun, snow, and “green” destinations, as well as drive consumer traffic online and in store.

Situation YMC and American Eagle created a two-tiered Spring Break experience that targeted students in Cancun, Mexico and Squaw Valley, California.

Solution

Creation of AE Cancun lounge

Hotel branding

Live performances by Fall Out Boy, Akon, and Gym Class Heroes

Results

15M

Total impressions

20K

Concert series attendees

41.5K

Samples distributed

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