Situation YMC and American Eagle created a two-tiered Spring Break experience that targeted students in Cancun, Mexico and Squaw Valley, California.
Solution
Creation of a multi-faceted AE Cancun lounge for spring breakers
Hotel branding across high-impact areas indoors and outdoors
Live performances by Fall Out Boy, Akon, and Gym Class Heroes
Results
![](https://youthmarketing.com/wp-content/uploads/2018/05/american-eagle-oufitters-spring-break-marketing-client-work-results-01.jpg)
15M
Total impressions
20K
Concert series attendees
![](https://youthmarketing.com/wp-content/uploads/2018/05/american-eagle-oufitters-spring-break-marketing-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/05/american-eagle-oufitters-spring-break-marketing-client-work-results-03.jpg)
41.5K
Samples distributed