AMEX Serve Campus Program

Amex Serve, a prepaid debit account with online access, wanted to show college students the value of the product as a part of the trusted American Express brand.

Situation YMC tasked brand ambassadors at 16 major college campuses nationwide with educating their peers on the value of Amex Serve via fun events and word of mouth marketing.


Partnerships with on-campus Greek organizations and clubs

Brand ambassador-illustrated financial education moments

Amex-sponsored Get Served events to engage the college community



Qualified emails acquired in an 8-week period


Increases in brand awareness on program campuses


Rate of goal reached for new account sign-ups

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