American Express: AMEX Serve Campus Program

American Express Serve, a prepaid debit account with online access, wanted to show college students the value of Amex Serve as a part of the trusted American Express brand.

Situation Focusing on 16 major college campuses nationwide, YMC tasked brand ambassadors with educating their peers on the value of Amex Serve via fun events and word of mouth marketing.


Partnerships with on-campus Greek organizations and clubs

Brand ambassador-illustrated financial scenarios

Amex-sponsored Get Served events



Qualified emails acquired in an 8-week period


Increases in brand awareness on program campuses


Of goal reached for new account sign-ups

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