Situation YMC tasked brand ambassadors at 16 major college campuses nationwide with educating their peers on the value of Amex Serve via fun events and word of mouth marketing.
Partnerships with on-campus Greek organizations and clubs
Brand ambassador-illustrated financial education moments
Amex-sponsored Get Served events to engage the college community
Qualified emails acquired in an 8-week period
Increases in brand awareness on program campuses
Rate of goal reached for new account sign-ups