The Center for Audit Quality: Discover Audit Student Engagement

The Center for Audit Quality wanted to rebrand the auditing profession for Millennials and Gen-Z, bringing more students into an auditing/accounting career path.

Situation YMC conducted a nationwide survey of students and key stakeholders. After uncovering multiple competitive advantages of auditing, YMC developed the student-focused Discover Audit brand, created a social media strategy and ongoing execution plan, and launch a college-focused on-campus event series.

Solution

Nationwide research informing the development of the Discover Audit brand

Social media strategy and ongoing execution plan

College-focused on-campus event series

Results

51K

Impressions per on-campus event

3.5K

Indirect interactions with students

1.2K

Direct interactions with students

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