The Center for Audit Quality Discover Audit Student Engagement

The Center for Audit Quality wanted to rebrand the auditing profession for Millennials and Gen-Z, bringing more students into an auditing/accounting career path.

Situation YMC conducted a nationwide survey of students and key stakeholders. After uncovering multiple competitive advantages of auditing, YMC developed the student-focused Discover Audit brand, created a social media strategy and ongoing execution plan, and launch a college-focused on-campus event series.


Nationwide research informing the development of the Discover Audit brand

Social media strategy and ongoing execution plan targeting students

College-focused on-campus event series promoting auditing



Impressions per on-campus event


Indirect interactions with students


Direct interactions with students

More Case Studies