Situation YMC conducted a nationwide survey of students and key stakeholders. After uncovering multiple competitive advantages of auditing, YMC developed the student-focused Discover Audit brand, created a social media strategy and ongoing execution plan, and launch a college-focused on-campus event series.
Nationwide research informing the development of the Discover Audit brand
Social media strategy and ongoing execution plan targeting students
College-focused on-campus event series promoting auditing
Impressions per on-campus event
Indirect interactions with students
Direct interactions with students