Macat College Partnership Program

Macat, a platform that helps students improve critical thinking skills, partnered with YMC to create an experiential, on-campus marketing campaign in support of their international launch.

Situation YMC designed an immersive on-campus marketing program to maximize engagement among a young, savvy demographic, increase Macat platform awareness, and increase the active user base.


New user acquisition-focused tactics by student ambassadors

Targeted group visits and customized branded events for groups

Research conducted through students & faculty on beta version features



Direct and indirect student interactions


Organic, new signups over a 10-week period


Increase in awareness and positive brand perceptions

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