StudyBlue Campus Ambassador Program

StudyBlue, the free study service for college students, wanted to grow their active user base on top college campuses through a physical- and digital-focused brand ambassador program.

Situation YMC developed a campaign to drive online membership by increasing on-campus brand awareness and generating word of mouth marketing buzz.


Training and management of highly-skilled brand ambassadors

Daily promotional activities around campus during key times

Ongoing social media content creation on top platforms



Student impressions generated across physical and digital channels


Pieces of branded collateral distributed on program campuses


New users acquired through program activities

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