StudyBlue: Campus Ambassador Program

StudyBlue, the free study service for college students, wanted to grow their active user base on top college campuses through a physical and digital focused brand ambassador program.

Situation YMC developed a campaign to drive online membership by increasing on-campus brand awareness and generating word of mouth marketing buzz.

Solution

Training and management of brand ambassadors

Daily promotional activities

Ongoing social media content creation

Results

25M+

Student impressions generated across physical and digital channels

40,000

Pieces of branded collateral distributed on program campuses

8,500

New users acquired through program activities

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