Secret Spring Break Takeover

Anonymous social sharing app, Secret, partnered with YMC to generate awareness, drive downloads, and increase student engagement with Spring Break promotions in Panama City Beach, FL.

Situation YMC built an integrated Spring Break marketing campaign. The campaign increased brand awareness by leveraging popular venues in Panama City, social and digital marketing assets, and A-list musical artists.


Nighttime Party Program with Spinnaker Beach Club

Beach Bash concerts w/ A-list artists and a Secret Oasis

Influencer marketing partnerships with student travel companies



Impressions generated through events and social media content


Collegiate-themed content pieces


Direct downloads generated in-demo within a 3 week period

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