Situation YMC built an integrated Spring Break marketing campaign. The campaign increased brand awareness by leveraging popular venues in Panama City, social and digital marketing assets, and A-list musical artists.
Solution
Nighttime Party Program with Spinnaker Beach Club
Beach Bash concerts w/ A-list artists and a Secret Oasis
Influencer marketing partnerships with student travel companies
Results
2M+
Impressions generated through events and social media content
10K
Collegiate-themed content pieces
10K
Direct downloads generated in-demo within a 3 week period
