Secret.ly: Spring Break Takeover

Anonymous social sharing app, Secret, partnered with YMC to generate awareness, drive downloads, and increase student engagement with Spring Break promotions in Panama City Beach, Florida.

Situation YMC built an integrated Spring Break marketing campaign. The campaign increased brand awareness by leveraging popular venues in Panama City, social and digital marketing assets, and A-list musical artists.

Solution

Nighttime Party Program with Spinnaker Beach Club

Beach Bash concerts and a Secret Oasis

Influencer marketing partnerships with student travel companies

Results

500K

Impressions generated through events and social media content

10K

Collegiate-themed content pieces

5K

Direct downloads generated in-demo within a 3 week period

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