Harry’s: Campus Ambassadors

Innovative men’s shaving and lifestyle company, Harry’s, partnered with YMC to introduce the brand and its products to the U.S. male college audience.

Situation YMC positioned Harry’s as a cool, forward-thinking lifestyle brand for professional college males by creating a collegiate brand ambassador program focused on product trialing and new customer acquisition.

Solution

Fun, professionally-focused events and guerrilla marketing tactics

Use of Harry’s online educational platform, H’University

Student feedback on current and future Harry’s products

Results

23.4K+

Students converted to Harry's users

880K

Impressions on branded social media content

100K+

Direct and indirect interactions with students

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