Situation YMC positioned Harry’s as a cool, forward-thinking lifestyle brand for professional college males by creating a collegiate brand ambassador program focused on product trialing and new customer acquisition.
Solution
Fun, professionally-focused events and guerrilla marketing tactics
Use of Harry’s online educational platform, H’University
Student feedback on current and future Harry’s products
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/harrys-campus-ambassador-marketing-client-work-results-03.jpg)
23.4K+
Students converted to Harry's users
880K
Impressions on branded social media content
![](https://youthmarketing.com/wp-content/uploads/2018/03/harrys-campus-ambassador-marketing-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/harrys-campus-ambassador-marketing-client-work-results-01.jpg)
100K+
Direct and indirect interactions with students