Harry’s: Campus Ambassadors

Innovative men’s shaving and lifestyle company, Harry’s, partnered with YMC to introduce the brand and its products to the U.S. male college audience.

Situation YMC positioned Harry’s as a cool, forward-thinking lifestyle brand for professional college males through the creation of a collegiate brand ambassador program focused on product trial and new customer acquisition.

Solution

Fun, professionally-focused events and guerrilla marketing tactics

Use of Harry’s online educational platform, H’University

Student feedback on Harry’s products

Results

3.4K

Students converted to Harry's users

88K

Impressions on branded social media content

10K

Direct and indirect interactions with students

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