Situation YMC positioned Harry’s as a cool, forward-thinking lifestyle brand for professional college males by creating a collegiate brand ambassador program focused on product trialing and new customer acquisition.
Solution
Fun, professionally-focused events and guerrilla marketing tactics
Use of Harry’s online educational platform, H’University
Student feedback on Harry’s products
Results
3.4K
Students converted to Harry's users
88K
Impressions on branded social media content
10K
Direct and indirect interactions with students
