Neebo: Bookstore College Marketing

Collegiate outfitter, Neebo, needed to increase campus store and overall brand awareness, as well as drive in-store sales among college students on select campuses.

Situation YMC developed the Neebo College Marketing program. Utilizing student influencers, known as “Brand Agents,” the program increased awareness among college students, drove sales to local Neebo stores and on, and nurtured armies of brand advocates.


Guerrilla marketing and campus blitzes

Weekly social media content creation

Peer-to-peer outreach on program campuses



Increase in attributed sales during Neebo bookstore rush


Increase in attributed sales during Neebo buyback

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