Neebo: Bookstore College Marketing

Collegiate outfitter, Neebo, needed to increase campus store and overall brand awareness, as well as drive in-store sales among college students on select campuses.

Situation YMC developed the Neebo College Marketing program. Utilizing student influencers, known as “Brand Agents,” the program increased awareness among college students, drove sales to local Neebo stores and on Neebo.com, and nurtured armies of brand advocates.

Solution

Guerrilla marketing and campus blitzes by student ambassadors

Weekly social media content creation on top social platforms

Peer-to-peer outreach powered by influencers on campus + online

Results

38%

Increase in attributed sales during Neebo bookstore rush

29%

Increase in attributed sales during Neebo buyback

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