Neebo: Neebo Bookstore College Marketing

Collegiate outfitter, Neebo, needed to increase campus store and overall brand awareness, as well as drive in-store sales among college students on select campuses.

Situation YMC developed the Neebo College Marketing program. Utilizing student influencers, “Brand Agents” increased awareness among college students, drove sales to local Neebo stores and on Neebo.com, and nurtured armies of brand advocates.

Solution

Guerrilla marketing and campus blitzes

Weekly social media content creation

Peer-to-peer outreach on program campuses

Results

38%

Increase in attributed sales during Neebo bookstore rush

29%

Increase in attributed sales during Neebo buyback

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