Situation Maybelline engaged YMC to build a nationwide college student sampling campaign centered around pivotal college student mindset moments, both on- and off-campus.
Solution
Engage with large & diverse student groups for scalable sampling
Leverage hero and recently launched products for maximum impact
Build a community of Maybelline fans on campuses across the country
Results
![](https://youthmarketing.com/wp-content/uploads/2022/02/Maybelline-Sampling-client-work-results-1.jpg)
26K
Students reached
55K
Products + branded promotion items distributed
![](https://youthmarketing.com/wp-content/uploads/2022/02/Maybelline-Sampling-client-work-results-2.png)
![](https://youthmarketing.com/wp-content/uploads/2022/02/Maybelline-Sampling-client-work-results-3.png)
950
Branded mailers distributed