Maybelline: Student Sampling

Maybelline Student Sampling

Maybelline, the iconic makeup and cosmetics brand, sought to utilize branded mailers to connect with younger consumers, drive customer loyalty, and increase overall brand perception.

Situation Maybelline engaged YMC to build a nationwide college student sampling campaign centered around pivotal college student mindset moments, both on- and off-campus.

Solution

Engage with large & diverse student groups for scalable sampling

Leverage hero and recently launched products for maximum impact

Build a community of Maybelline fans on campuses across the country

Results

26K

Students reached

55K

Products + branded promotion items distributed

950

Branded mailers distributed

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