Situation YMC designed a strategy to adapt the brand to the 18- to 25-year-old demographic and drive students to custom, school-specific microsites for acquisition and conversion. Campus ambassadors educated students on the variety of products offered, while also educating them on the topics of male-patterned hair loss and skin care.
Student brand and product education, along with targeted distribution of marketing collateral
Product placement in popular on-campus bathrooms and local barbershop partnerships
Student feedback on product and brand, as well as actionable insight generation for future strategy development
Total student interactions
Total student impressions
Branded microsite visits