Hims: Campus Ambassador Program

Hims, the one-stop shop for men's wellness and personal care, tasked YMC with increasing awareness of the brand, establishing Hims products as the go-to for health and preventative self-care, and creating an open and empowered college male culture towards health.

Situation YMC designed a strategy to adapt the brand to the 18- to 25-year-old demographic and drive students to custom, school-specific microsites for acquisition and conversion. Campus ambassadors educated students on the variety of products offered, while also educating them on the topics of male-patterned hair loss and skin care.

Solution

Student brand and product education, along with targeted distribution of marketing collateral

Product placement in popular on-campus bathrooms and local barbershop partnerships

Student feedback on product and brand, as well as actionable insight generation for future strategy development

Results

31,000+

Total student interactions

347K

Total student impressions

5K+

Branded microsite visits

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