Hims Campus Ambassador Program

Hims, the one-stop shop for men's wellness and personal care, tasked YMC with increasing awareness of the brand, establishing Hims products as the go-to for health and preventative self-care, and creating an open and empowered college male culture towards health.

Situation YMC designed a strategy to adapt the brand to the 18- to 25-year-old demographic and drive students to custom, school-specific microsites for acquisition and conversion. Campus ambassadors educated students on the variety of products offered, while also educating them on the topics of male-patterned hair loss and skin care.


Student brand and product education, along with targeted distribution of marketing collateral

Product placement in popular on-campus bathrooms and local barbershop partnerships

Student feedback on product and brand, as well as actionable insight generation for future strategy development



Total student interactions


Total student impressions


Branded microsite visits

More Case Studies