Situation YMC created an on-site VIP experience for Citi + mtvU credit card holders during Spring Break in Cancun, Mexico. This campaign incorporated daytime and nighttime opportunities and experiences.
VIP poolside and beach cabanas accessible exclusively to Citi + mtvU credit card holders
Spring Break essentials hut to educate and distribute branded swag to spring breakers
24/7 spotter program identifying and rewarding existing Citi + mtvU credit card holders w/ prizes
Increase in web traffic to Citi + mtvU credit education resources
College students interacted with on Spring break