Maybelline Digital Creators

Maybelline, the iconic makeup and cosmetics brand, sought to utilize campus social content creators to connect with younger consumers, drive customer loyalty, and increase overall brand perception.

Situation YMC and Maybelline partnered to position the brand as an on-trend, relevant, and budget-friendly beauty option for college consumers for pivotal moments on and off-campus.


Engage with passionate and creative students to create and share brand moments

Increase brand advocacy through authentic WOM content on social media

Increase reach of campus creators by social sharing across multiple platforms



Video views across social media platforms


Social media impressions generated without paid spend


Average engagement rate on creator Instagram posts

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