Situation YMC and Maybelline partnered to position the brand as an on-trend, relevant, and budget-friendly beauty option for college consumers for pivotal moments on and off-campus.
Engage with passionate and creative students to create and share brand moments
Increase brand advocacy through authentic WOM content on social media
Increase reach of campus creators by social sharing across multiple platforms
Video views across social media platforms
Social media impressions generated without paid spend
Average engagement rate on creator Instagram posts